Colours, Materials & Design Ideas for the Year Ahead
Bathroom design in 2027 is moving towards spaces that feel warmer, more personal and beautifully considered. Clean contemporary design remains important, but we’re seeing a softer approach emerging, with natural colours, tactile materials, statement finishes and carefully chosen pieces creating bathrooms that feel as good as they look.
At Alternative Bathrooms, we work with some of the world’s leading bathroom brands, helping our customers create individual bathrooms that combine beautiful design with everyday practicality.
Here are some of the bathroom trends for 2027 we’re expecting to see more of in the year ahead.
Warm, Natural Colours
Cool whites and greys are giving way to warmer, more comforting shades.
Earthy neutrals, soft beige, taupe, clay and warm stone tones create a relaxed backdrop, while muted greens continue to bring a calm, natural feel to bathroom interiors.
Bathroom furniture is a particularly effective way to introduce colour. Mastella’s Mini collection in Menta, for example, brings a beautifully soft sage green into the bathroom, creating a contemporary look that still feels warm and inviting.
For those looking to make more of a statement, deeper shades such as burgundy, chocolate brown and rich green can add warmth and personality.
Bathroom Furniture Takes Centre Stage
Bathroom furniture is no longer purely practical.
Vanity units, tall storage and fitted furniture are increasingly becoming an important part of the overall design, with beautiful finishes, textured surfaces and carefully considered details.
Italian bathroom brand Mastella offers contemporary furniture in an extensive choice of colours and finishes, while wall-hung and modular designs make it easier to combine useful storage with beautiful design.
Wall-hung furniture remains particularly popular. Keeping more of the floor visible can make a bathroom feel larger while still providing valuable storage and maintaining a clean, contemporary appearance.
Statement Brassware
Chrome remains a timeless choice, but alternative brassware finishes are providing even more opportunities to personalise a bathroom.
Luxury brands such as AXOR and Gessi offer an extensive choice of designs and finishes, allowing taps and shower fittings to become an important part of the overall scheme rather than simply a functional necessity.
Brushed brass, brushed nickel, bronze and darker finishes can completely change the character of a room.
We’re also seeing greater attention paid to consistency. Coordinating taps, showers and accessories in the same or complementary finishes can give a bathroom a beautifully considered appearance.
Spa-Inspired Showers
The desire to turn the bathroom into somewhere to relax and unwind isn’t going anywhere.
Generous walk-in showers and overhead rainfall showers can transform an everyday shower into a much more luxurious experience.
hansgrohe offers innovative shower systems that combine performance with contemporary design, while AXOR provides options for creating highly individual luxury shower spaces.
Large-format tiles and minimal glass screens can complete the look, creating an open, uncluttered shower area that blends seamlessly into the rest of the bathroom.
Freestanding Baths
A beautiful bath remains one of the most effective ways to create a focal point.
Waters Baths is particularly known for its sculptural freestanding baths, with designs ranging from contemporary statement pieces to softer, more traditional forms.
Freestanding baths are now available in an increasingly wide range of shapes and sizes, meaning you don’t necessarily need an enormous bathroom to incorporate one.
For 2027, softer curves and beautifully simple silhouettes work particularly well alongside warm colours, natural textures and statement brassware.
Texture & Natural Materials
Texture is becoming increasingly important in bathroom design.
Stone-inspired surfaces, fluted furniture, textured ceramics and natural-looking finishes add depth and interest without relying on bold colour.
Collections from brands such as Ideal Group, Duravit and LAUFEN demonstrate how different surfaces, materials and subtle detailing can bring warmth and character to contemporary bathroom interiors.
Combining several textures within a similar colour palette can create a sophisticated scheme that still feels calm and timeless.
Softer Shapes & Curves
Curves continue to soften contemporary bathroom design.
Rounded basins, curved furniture, oval mirrors and sculptural baths provide an alternative to the sharper lines traditionally associated with modern bathrooms.
Collections such as LAUFEN Sonar demonstrate how sculptural forms can become an important part of a bathroom’s overall design, while Duravit works with internationally recognised designers to create sanitaryware, furniture and baths that balance form with everyday functionality.
Paired with natural materials and warm neutral colours, curved forms can make even a very contemporary bathroom feel more inviting.
Smarter Bathroom Design
Bathroom technology is becoming more integrated – and less obvious.
Rather than adding technology simply for the sake of it, the focus is increasingly on features that make bathrooms more comfortable and intuitive to use.
Digital shower controls, illuminated mirrors, underfloor heating, intelligent toilets and sensor-operated products can all be incorporated discreetly into a bathroom.
Smart toilets, advanced shower controls and increasingly sophisticated lighting allow technology to work quietly in the background while maintaining a beautifully considered bathroom design.
Creating a Bathroom That Lasts Beyond the Trends
The best bathroom doesn’t need to follow every new trend.
Choosing quality products and creating a layout that works beautifully for your home should always come first. Colours, finishes and individual design details can then be introduced to give the room its own personality.
By choosing well-designed products from established bathroom brands, it’s possible to embrace new colours, finishes and ideas while creating a bathroom that won’t quickly feel dated.
Ultimately, a well-designed bathroom should look beautiful now while still feeling right for years to come.
Discover Your New Bathroom at Alternative Bathrooms
At Alternative Bathrooms, our experienced design team can help you explore the latest bathroom collections, colours, finishes and products from some of the world’s leading bathroom brands.
Visit our London bathroom showrooms in Ealing, Fulham, Battersea or Queen’s Park to see products in person and discuss your project with our team.
Our 3D Design Service can also help you visualise your new bathroom and explore different layouts, products and finishes before making your final decisions.
Whether you’re planning a complete bathroom renovation, a luxury en-suite or simply looking for inspiration, our team can help you create a bathroom that’s individual to you.
Visit one of our London showrooms or request an appointment to start planning your new bathroom.
Frequently Asked Questions
What are the main bathroom trends for 2027?
Warm neutral colours, natural materials, textured finishes, statement brassware, softer shapes, spa-inspired showers and discreet bathroom technology are all influencing bathroom design for 2027.
What bathroom colours are popular for 2027?
Warm neutrals, taupe, beige, stone and muted greens are particularly popular, alongside richer accent colours such as burgundy, brown and deep green.
What bathroom brands should I consider for a luxury bathroom?
Alternative Bathrooms works with leading bathroom brands including AXOR, Mastella, LAUFEN, Duravit, hansgrohe, KEUCO and Victoria + Albert, with different brands specialising in areas including brassware, furniture, sanitaryware, baths and showers.
Is chrome bathroom brassware going out of fashion?
No. Chrome remains a timeless and versatile choice. However, finishes such as brushed brass, nickel, bronze and darker metallics provide additional ways to personalise a bathroom.
Are freestanding baths still popular?
Yes. Freestanding baths continue to be a popular bathroom feature and are available in a wide choice of sculptural designs and sizes for different bathroom spaces.
